She's covered in tattoos. She told me, um, us that Simon Cowell was really nice to her during her
American Idol audition. And she's not afraid to involve her own mother in her live broadcasts. The great thing about the reality show singing competitions is that you are introduced to next door neighbor types, earnest go getters just trying to better their lives by pursuing their passions and their natural talents. Almost all of them are likable and are at worst pleasant enough and people you can respect, even if you do not care for their actual talents. However, very few actually have
that thing. That thing that helps keep people in the spotlight, keep them relevant; you know - water cooler fodder.
There are some people who are just so beautiful and talented, even pioneers for what they do - Kelly Clarkson certainly qualifies and Carrie Underwood is right there beside her. And even if Carrie's husband Mike Fisher wasn't playing for the Nashville Predators (via the Ottawa Senators), we'd still know Carrie because of her own accomplishments, not because of who she is married to.
Sadly, outside of a handful of examples, such as Kelly, Carrie, Jennifer Hudson, David Cook, Chris Daughtry, and perhaps even Adam Lambert, the post-reality show staying power for these aspiring singers is very limited and they are cornered by the cruelest form of collusion; a typecasting audience and growth-stifling suits who are even too dumb to at least see the wisdom in enhancing their own bottom lines.
If there's anything I've learned about the dismembering of a once proud music industry, it's that they will shove any suit-manufactured pop fluff crap down peoples' throats without any regard whatsoever to creative integrity and creative freedom and in the age of the rise of social media prowess, very few true artists are able to escape that ugly paradigm. And why is it? And why are the people out there who are actually very media savoy and/or too charismatic to be ignored being just that - ignored?
All of which leads me back to the one and only Emily Valentine, currently on NBC's
The Voice, and more specifically Team Cee Lo. As a newly minted freelance music consultant on the outside looking in, and just as a musician and artist myself, I respect and embrace any free spirited fellow creative type looking to both harness and stick it to the very system that has forsaken true individuality in the name of just mass producing anything that can sell right away to the pre-teen girls and culturally susceptible teenagers of America. And Emily proudly, but in a very slyly understated manner, is a very worthy poster child of that rebellion.
As part of my duties for T1V2 Productions in Willingboro, New Jersey (about 20 miles from where I live in my hometown of Lawrenceville, New Jersey), I compile and track the social media apparatuses of every single reality TV singer/contestant I can get my hands on as part of an effort to recruit more singers for the music production company I do work for. T1V2 Productions already has former
American Idol Cheyenne Lavene under its belt and those I work with and for have connections to some of the biggest names in the industry, including Robin Thicke, Macy Gray, Vanessa Williams, Jill Scott, Ryan Leslie, and indirect ties to one of
the five biggest artists in the world right now but am probably not at liberty to disclose - yet. (And on a personal note my brother and I went to high school with country superstar Dierks Bentley.) I've also been in some direct on and off negotiations with an
American Idol contestant from this year and I've had plenty of interaction with many others as well.
So I am always looking for new talent to scout out, recruit, or just take under my wing as willing guinea pigs as I look to make my own mark in the music business as a freelance music creative services consultant as well as a Cameron Crowe like one man
Rolling Stone social media operation in a very
Almost Famous kind of way of course. In this day in age, we're mostly past the point of playing in clubs while hoping for a talent scout from a label to notice you playing but it cuts both ways. It seems to also be that it has had unintended backlashing consequences as well and those we learn to embrace on these shows become fleeting memories once their time on them is over.
And that'd be a shame because there are some interesting personalities out there and I can't think of a more apropos example of a could be shinning star who should be embraced by the ever changing music and cultural landscape than the very socially accessible and charismatic Emily Valentine. In addition to having a tremendous voice, her own willingness to start her own little TV companion show to the one she's actually on nationally is an endearing quality when you realize how willing she is to break down her own propped up profile on the show and to just undo the grand scale build up that a major television network has suddenly enabled her with and yet her own earnestness tells her that it's not enough. There is no settling with this little NBC show that is certainly attracting anywhere between 20-50 million viewers a week right now and so she plunges herself into the live internet show world that has seemingly exploded rather thunderously in recent years.
With just anywhere between tens and low hundreds of viewers tuned in, Emily opened up about her day-to-day live, more joyfully and humorously than otherwise, and with her mother in the background apparently taking a bath but very aware of what her daughter was up to. Just going about her night, and with two of her best friends just dropping by with no heads up that they'd soon be on a live internet broadcast feed, she just naturally with no hesitation incorporated her friends, mother, and even her unusual choice of take out food (seaweed) into the live broadcast equation.
Emily Valentine promises to be online on her web broadcast every day at 7:45 PM (Pacific Time) to talk about whatever is on her mind and to get any kind of additional exposure she can. One of her friends, Thomas, is in a boy band and she name drops that he's in a band under the care of one of Lady Gaga's producers. (I think I have that right - I'm sure I'll be corrected if that's not right.) She handles the live comment feed with grace and humor, even though many, as is often the case with predominately male viewers on these sites, contain incredibly inappropriate and rather crude commentary.
Valentine is no fool. She confidently acknowledges that she expects her audience to be overwhelmingly male and without skipping a beat, confesses that she hasn't learned quite yet how to ban the perverts, jerks, and all-around idiots from her broadcast. Not only does she not dismiss them, she feverishly
encourages them to stick around and then breaks out a very well rhymed verse about the haters ("See you later, hater" was the gist of it when the worst offender finally leaves). Quick on her feet, and very quick witted, she has the smarts, the charm, and the social media awareness to succeed on
The Voice and beyond.
We don't know her battle round result (supposedly against Curtis Grimes) but for her competition's sake they better hope that she didn't advance to the live rounds. Whatever you might think she is on the surface, whatever you might think of her physical appearance, her tattoo covered body, she is anything but chopped liver and those who underestimate her are the ones in for a rude awakening. I've already started to formulate my own opinions, theories, and predictions about who will win the whole damn thing on this show but despite my newfound affinity for some of her competition like the ultra social media shrewd and mature beyond her years Casey Weston, Emily Valentine has already emerged as both a potential dark horse and a strong contender. Those on and off the show overlooking and looking past her will do so at their own peril.
Towards the end of her broadcast, Emily realizes that she is starting to lose viewers. In the background is her mother, recently out of the bathroom, dispensing wisdom to her 23 year-old daughter in Hollywood, California (fittingly enough as it is in its own right) that the first rule of show business is to keep the audience wanting more. She sweetly obliges and within the next minute informs her viewers that she's going to be going now. Her mother's right though. It's true - and it's worked - at least on me. And I think that given the opportunity, it will on America as well.
She might be on the hottest new show on NBC, if not television in general, but tonight at least she's still been canceled by her own mom. Tough, sweet, charming, smart, and overall just an infectiously under the radar personality, her uniqueness is her biggest asset and most dangerous weapon to her competition. And that's exactly why she just could win this whole damn thing. It's late in the morning and as I check my Twitter account one more time before going to bed, a tweet I posted while Emily was broadcasting gets a response from her fellow
The Voice singer Lily Elise about something I said to her about one of her own tweets. Lily auditioned and had to be given a second chance after Christina Aguilera openly regretted not selecting her right away during the blind auditions. (She was able to rectify that during the callback stage.) These singers are talented. They are everywhere on Twitter and Facebook right now. They are playing the game right now. And they are already very effective salespeople. I'm already sold; this Emily is certainly
my new artistic Valentine. And I believe if given the chance, she'll be America's too. And that's just that much more reason to keep tuning in.
(
The Voice appears on Tuesdays at 10 PM on NBC.)
Follow Emily Valentine on Twitter at
twitter.com/TheEmilyMachine
Follow Lily Elise on Twitter at
twitter.com/LilyElise
Follow me (Jamie Cole) at
twitter.com/HimayCo
To email me (and/or contact me and/or to inquire about my professional services), please contact me:
jcole@himayco.com.
Here is some additional social media intel for Emily Valentine:
www.nbc.com/the-voice/artists/emily-valentine
www.facebook.com/EmilyValentineTheVoice
twitter.com/TheEmilyMachine